ABOUT THE BRAND
YAJUN was founded by Yajun Melody Lin after she had graduated from Parsons the New School, which is based in New York City. The concept behind the brand is just like the definition of the designer’s Chinese name “YA JUN“. “YA“ means elegant, refined, feminine and “Jun“ means gentleman; the more masculine side of the brand. This brand’s goal is to break all the boundaries and expectation in garment construction. There are too many tradition and limits in fashion that can be changed, especially since Melody is a fan of surrealism art, she likes to play with the audience’s vision.
ABOUT THE DESIGNER
Yajun Melody Lin was born in Nanjing China, grew up in Vancouver and Los Angeles, later moved to New York and studied at Parsons the New School. During her study, she interned at Public School, 3.1 Phillip Lim, and Acne Studios; she also won plenty of competition and scholarships. In 2016, Melody won the Kering X Vogue competition and had the oppotunity to visit companies and fabric innovation labs under Kering, such as Gucci, Saint Laurent, Balenciaga.. Her collection was featured on Vogue.com as well at the windows of Saks Fifth Avenue. During the competition, stylist Mel Otternberg discovered her collection during these exposures, and decided to dress Rihanna during her performance in the VMAs with her design.
Ya Jun gets her inspiration from anything and everything. She usually has sudden thoughts, although she might be working on another collection, she will still save her ideas and revisit them later, slowing developing her concept. The designer loves to shop in art supplies stores and fabric stores, and gains new ideas from strange objects. She is inspired by objects as much as she is inspired by her own feelings, it is a balance of both.